M&M’s came to us with a specific goal: to optimize their Amazon product images with engaging lifestyle visuals. But the project came with major hurdles:
Essentially, we were tasked with winning the trust of one of the most respected brands in the world under strict conditions—without a content brief, assets, or flexibility.
To deliver, our team first immersed themselves in the brand’s DNA—studying M&M’s fonts, colors, visual tone, and storytelling approach. The goal was clear: not just to sell a product, but to sell an experience, as M&M’s has always done.
We assigned the project to one of our senior design specialists, who meticulously analyzed M&M’s DTC site and existing Amazon listings. Without original assets, she engineered lifestyle visuals through advanced Photoshop, photomontage, and custom graphic work.
Key steps in the process included:
The result was content that aligned 100% with M&M’s standards, achieved under constraints that would have stalled less experienced teams.
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The first draft received extensive praise from M&M’s content and G&G review teams. While the initial round of feedback included refinements, the client’s confidence in our work led them to entrust us with additional listings immediately after—‘’We wouldn’t be engaging you for another scope of work if there wasn’t a lot of folks that were super happy with what’s currently happening.’’
By the second project, our designer had integrated all prior feedback—and M&M’s approved the work with zero revisions.
The impact didn’t stop there. What began as a design assignment quickly evolved into a full partnership. M&M’s was so impressed with our performance that they expanded our scope beyond creative:
Today, AmpliSell is a trusted partner across multiple facets of M&M’s Amazon business, with opportunities for even more design projects in the near future.
As our Head of Design notes, great imagery is essential on Amazon. Customers see pictures before they read text, and if the visuals don’t inspire trust, they won’t convert. That’s why investing in professional, high-quality images is critical to success.
Even with limited assets, a clear understanding of brand identity combined with open communication makes it possible to create content that both excites consumers and earns client trust. For M&M’s, this partnership began with lifestyle images—and grew into a full-scale Amazon strategy relationship.
“Our content score has gone up so much already.’’
“The leadership loves to see the content store improving. Everyone’s happy.”
“You don’t realize how outdated the content was until it’s been dramatically improved.”
